LVMH and Google join forces to fight fakes

In a joint effort to develop new ways of engaging consumers online whilst preserving the value of trusted brands and enhancing creativity, LVMH and Google have signed a cooperation agreement.

Both parties commit to further enhance their current extensive resources to tackle the advertising and sale of counterfeit goods online.

This agreement brings to an end Louis Vuitton and Google’s legal dispute. Both companies look forward to focusing on opportunities to innovate and enhance the digital experience of their customers.

Pierre Godé, Vice-President at LVMH, said: “Today’s LVMH-Google agreement paves the way for greater cooperation towards a safer and more engaging digital environment, brands will be protected both online and offline. This agreement is a clear illustration of the responsible approach being taken by the different actors in the digital value chain. This cooperation will clearly benefit citizens and businesses alike.” 

Carlo D’Asaro Biondo, President of Southern & Eastern Europe, Middle East and Africa Operations, Google, said: “We are very happy to reach this agreement with LVMH and to work together to tackle the advertising of counterfeit goods online and preserve the value of trusted brands. It is extremely important to build a safe environment for our customers and partners and we’ll continue to work tirelessly to keep them protected online. We are looking forward to engaging with LVMH, one of the world’s leading luxury brands, through our engineering, product and sales teams.