2011: Another great vintage for LVMH

Wines & Spirits: confirmed return in demand and improved product mix The Wines & Spirits business group recorded organic revenue growth of 10% in 2011. Profit from recurring operations increased by 18%. Having maintained a strategy of value during the difficult period in 2009, the champagne business fully benefited from the return in demand. The improvement in product mix and a firm policy of price increases also contributed to the excellent results. Sparkling and still wines developed by Estates & Wines achieved strong growth in key markets. Hennessy cognac continued its strong momentum, led notably by the high-end qualities in Asia. Glenmorangie and Belvedere recorded sustained growth in volumes. Fashion & Leather Goods: exceptional momentum at Louis Vuitton and the other brands The Fashion & Leather Goods business group recorded organic revenue growth of 16% in 2011. Profit from recurring operations increased by 20%. Louis Vuitton, which had another record year, further increased its lead over other luxury brands. Louis Vuitton’s appeal to customers is constantly strengthened by its dynamic creativity, as seen in the success of its new leather products. Louis Vuitton opened a new workshop in Marsaz in the Drôme region of France. All of Fendi’s product categories delivered excellent performances. The star line Peekaboo, which demonstrates the savoir-faire of the Maison, remained a landmark collection for the brand. Donna Karan grew in the US. Confirming their brand identity with full force, Celine, Loewe and Givenchy showed remarkable momentum thanks to the creative spirit which animates them. The other brands continued their expansion. Perfumes & Cosmetics: continued success of star lines The Perfumes & Cosmetics business recorded organic revenue growth of 9%. Profit from recurring operations on a comparable structure basis increased by 8% in the context of sustained commercial investments. All of the brands played a part in the strong momentum of the Asian and American markets. Europe, despite the uncertain environment at the end of the year, also contributed to their growth. Parfums Christian Dior successfully adhered to its values of creativity and high quality, and confirmed its good momentum, supported by its recent innovations and the strength of its star lines. J’adore was once again the leading female perfume in France in 2011. Guerlain continued its development in its key markets and benefited from the force of its emblematic perfume, Shalimar. At Parfums Givenchy, the new women’s fragrance Dahlia Noir, launched in the second half of the year, enjoyed a promising start. Benefit and Make Up For Ever continued their strong growth across all their markets. Watches & Jewelry: market share gains The Watches & Jewelry business group recorded organic revenue growth of 23% in 2011. Profit from recurring operations doubled as a result of the 41% increase in results on a comparable structure basis and the integration of Bulgari, consolidated as of 30 June 2011. The LVMH brands continued their sustained growth across all geographies. Driven by strong demand, this remarkable momentum resulted in new market share gains. TAG Heuer made a splash with the launch of two exceptional products entirely developed and manufactured by its own workshop: the Mikrograph 100 and the Mikrotimer Flying 1000. Hublot continued its innovations with the launch of Masterpieces, the new watch collection of Grandes Complications, and extended its store network. Zenith benefited from the renewal of its emblematic lines which demonstrate the first class craftsmanship of its Manufacture. Bulgari’s excellent performance across all categories confirmed the considerable appeal of its products. The collections, which were developed around the theme Serpenti, a symbol for the Maison since the 1950s, were very well received. Driven by the strong momentum at their network of stores, the other jewelry brands Chaumet, De Beers and Fred, continued to develop their star collections. Selective Retailing: remarkable momentum The Selective Retailing business group recorded organic revenue growth of 19% in 2011. Profit from recurring operations increased by 34%. DFS’s excellent performance benefited from continued growth in Asian tourism. The Gallerias in Hong Kong and in Macao recorded remarkable growth while North America and the Pacific zone also strengthened. DFS’s renovation program and the expansion of its leading stores – the principal pillars for the brand’s high-end quality offer strategy – continued throughout the year. Sephora recorded solid revenue growth and increased market share across all its regions. Alongside the selective expansion of its network, numerous store renovations accompanied the increase in the brand’s development. Growth for Sephora continued, notably in Russia where it increased its shareholding in the Ile de Beauté chain to 65%. The brand opened in two new countries in 2011: Malaysia and Mexico. Excellent outlook for 2012 After an exceptional 2011, and despite an uncertain economic environment in Europe, LVMH is well-equipped to continue its growth momentum across all business groups in 2012. Its strategy will remain focused on developing brands through strong innovation, quality and expansion in high potential markets. Driven by the agility of its organization, the balance of its different businesses and geographic diversity, LVMH enters 2012 with confidence and has, once again, set an objective of increasing its global leadership position in luxury goods. Dividend increase of 24% At the Annual Shareholders Meeting on April 5, 2012, LVMH will propose a dividend of 2.60 Euros per share, an increase of 24%. An interim dividend of 0.80 Euros per share was paid on December 2 of last year. The balance of 1.80 Euros per share will be paid on April 25, 2012. Appendix – Quarterly revenue by business group

The LVMH Board met on February 2nd to approve the financial statements for 2011. Audit procedures have been carried out and the audit report is being issued. Regulated information related to this press release is available on the Internet site www.lvmh.com.