Marketing Senior Manager

Marketing, Trade Marketing
 Lead the planning and the implementation of FRED commercial events in store and external venue
 Work with Retail to develop pop up events, action plans based on ROI and action quality and monitor the result and ROI
 Plan and implement the promotion plans
 Analyze and report internal and external promotions result and ROI
 Develop annual product marketing plan including the promotion plans and communication plans
 Trade marketing
 Prepare sales support material such including but not limited to catalogue and DM
Merchandising
 Develop and implement new product marketing & launch plan, including sales forecast
 Analyze and report product sales
 Develop product training and conduct training with MD specialist
Digital Marketing & e-Commerce
 Support to improve e-commerce system and services, by developing and managing e-commerce procedures and putting in place actions to catch and care e-commerce customers.
 Create best in class user experience (UX/UI) and manage SEM/SEO.
 Analyze the online conversation at contents.

CRM
 Maintain customer database quality
 Analyze the customer data and develop CRM program for standard categories
 Analyze the customer data and develop budget allocation guideline for VIP/premium customers
Communication
 Enhance the brand image and build awareness through effective advertising and communication activities across all touch points, based on FRED global strategy together with Communication Specialist.

VMD
 Support VMD staff to implement the VMD planning and implementation.

Budget
 Monitor and control the marketing budget for high ROI with Communication manager Negotiate with suppliers
Team management
 Coach, guide, motivate and develop the marketing team.
 Define objectives and evaluate the performance of marketing team members.

Education:

・ University graduate

Experience:

・ Minimum 8 years' experience in brand marketing
・Sales Promotion of luxury products
・Experience in watch/jewelry or luxury categories business preferable
・Experience of trade/consumer promotion, planning, implementation is preferable
・Experience in foreign-affiliated company preferable

Skills/Abilities:

・Project Management, including team and budget
・Ability to think and discuss strategically
・Analytical skills
・Ability to manage ambiguous situation and flexibility
・Multi-tasking skills
・Negotiation skills
・Excellent communication skills
・Creative and innovative
・Professional judgment and discretion
・Oral and written communication skills in Japanese and English