Launch of 24 Sèvres, the new online shopping experience



The 24 Sèvres platform is opening its doors to fashion lovers the world over. An exclusive, curated selection of over 150 luxury womenswear brands (including Louis Vuitton, Christian Dior and Chloé and Valentino) embodying the spirit of the fashion capital, state-of-the-art virtual windows offering the most innovative and attractive online presentation on the market, standout customer service… This all-new shopping experience sets new standards for the sale of luxury products online, while at the same time reflecting the unique spirit of Le Bon Marché

Homepage of the 24 Sèvres website

Playfully referencing its iconic Paris street address, Le Bon Marché is pioneering a new online shopping experience with the launch of its 24 Sèvres digital platform. Since 1852, at 24 rue de Sèvres, Le Bon Marché Rive Gauche – the world’s first department store – has elevated shopping to an art de vivre. Now, 165 years later, this very Parisian vision of fashion and beauty is available to customers the world over at and via a dedicated iOS application.

Our clients are highly sophisticated and always in search of creativity and innovation. With the launch of 24 Sèvres, we are offering them a truly differentiated online experience built on our unique expertise at Le Bon Marché in Paris,” comments Bernard Arnault, Chairman and Chief Executive Officer of LVMH.

One-to-one video consultations by Parisian stylists

A first in fashion, Parisian stylists are available for live, one-to-one video consultations on the 24 Sèvres website, while on the 24 Sèvres iOS app, customers can chat with a stylist and browse the store at the same time. Exploring new ways to shop online, 24 Sèvres is also launching its Style Bot on Facebook Messenger.

An exceptional level of customer service, which encompasses delivery to more than 75 countries and click-and-collect at Le Bon Marché, as well as the most innovative and attractive online presentation on the market, enables customers to discover, in ideal conditions, an exclusive, curated selection of over 150 luxury womenswear brands, including Louis Vuitton and Christian Dior. The entire platform is imbued with the spirit of Paris, the fashion capital of the world. “We felt it was time to take our expertise in visual merchandising, which our Maisons have long brought to their stores, and transform it online,” explains Ian Rogers, Chief Digital Officer of LVMH.

Loewe limited-edition Hammock bag

To celebrate its launch, 24 Sèvres is presenting a debut capsule collection created in collaboration with Le Bon Marché and 68 Parisian and international brands including Fendi, Givenchy and Loewe, as well as Chloe, Marni and Ferragamo. For this capsule of 77 exclusive, limited-edition pieces, each Maison has revisited one of its most iconic products. Most have invited a creative friend, a figure of the arts, cinema or music scene, or an ambassador of Parisian art de vivre, to collaborate on the personalization of one or more pieces.

The 24 Sèvres exclusive capsule will be an unmissable rendezvous for global customers on and at the Paris department store.

Download the 24 Sèvres iOS App