Bulgari brings Italian lifestyle to New York at Fifth Avenue flagship

ウォッチ & ジュエリー

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Forty years after opening its first store in New York, Bulgari reaffirms its love for the city with a redesign of its flagship store on Fifth Avenue. Conceived by architect Peter Marino, the store’s architectural concept fuses Rome and New York, two iconic and strikingly contrasting cities. 

In the 1970s Bulgari opened its first store in New York. With its distinctive avant-garde spirit, the Roman Maison brought the essence of Roman lifestyle across the Atlantic to celebrate the city that never sleeps, becoming the jeweler of the modern woman.

© Massimo Listri for Bulgari

Forty years after opening its first store, at the end of 2017 Bulgari has reimagined its flagship, which boasts one of Manhattan’s most strategic locations, on the corner of 5th Avenue and 57th Street. Created by Peter Marino, the store’s design concept draws inspiration from architectural elements of the mythic Bulgari flagship store on Via Condotti in Rome, proposing a timeless yet contemporary vision of the Eternal City.

© Massimo Listri for Bulgari

Combining classic and contemporary, tradition and innovation, the space becomes an invitation to travel through the Roman Maison’s 130-year history. Roman inspiration is omnipresent, referencing the Pantheon in Rome and the geometric circle and square motifs that grace the building’s precious floor. The best of Italian craftsmanship is showcased in more than 30 meticulously selected traditional noble materials, including marble, different tones of marmorino, precious walnut, iron, brass, silk and velvet.

© Bulgari

To fete the redesign of the store the Maison has also created the Bulgari New York Collection, featuring Roman sophistication and joie de vivre, along with a tribute to America’s famous Stars and Stripes flag. Among the most magnificent pieces in the collection is a necklace made of a blue, red and white cascade, with alternating tanzanite, rubelite and diamonds. There is also a Serpenti bracelet in white gold set with pavé diamonds, lapis and coral.