- Increase awareness and desirability of TAG Heuer brand in Japan through global brand & product website (.com) and social media in line with corporate guidelines.
- Achieve sales targets on e-commerce ensuring development of customer experiences and services on the site to create happy customers from online to offline.
- Support to adapt Global Strategy to local practice and to deliver a consistent and result-driven digital marketing communication plan on annual basis.
- Create best in class user experience (UX/UI) and manage SEM/SEO.
- Content management creation for required digital channels.
- Analyze the online conversation at contents together with agencies.
- Create weekly/monthly/request base report for all digital activities
- Support to improve e-commerce system and services, by developing and managing e-commerce procedures and putting in place actions to catch and care e-commerce customers.
- Collect all assets and check translations of corporate contents for local pages, product pages according to corporate guidelines and needs and priorities in Japan.
- Improve the local site and developing specific contents for Japan.
- Coordinate external agencies, when needed, to ensure maintenance and evolution of the site supporting the definition of the project (deadlines/activities).
- Maintenance official social accounts in order to increase followers and engagement ratio.
- Create local contents validated by HQ aligned to local activation
- Leverage social tools for digital campaign and bring customers to POS
- Recruit potential customers and enhance advocacy to build good relationship with them
Education: University Graduate or equivalent proficiency
Numerate degree (Marketing, Economy, Business, Finance statistics)
Minimum 3 to 4 years, with good knowledge of the digital marketing field in Elegant Sporty Goods, Fashion, Luxury or FMCG market.
e-commerce and social planning, execution and analysis, Global brand's experience is a preferred.
Agility to digital media and customer behaviors: always seek for the newest means to engage with customers on digital. Strong presentation and well communication skills to key stakeholder.
Commercial awareness and interest : be aware of what is going on in the market
With attitude of young, fresh, progressive and creative mindset with highly interest to Sports, Fashion, Art, Music and Watch and Jewelry.
Fundamental computer literacy is vital with strong skills on all digital analytic tools (all Microsoft software + Google analytics). Salesforces, Syrus, SAP.
Business English is a must-have skillset.
Japanese: Native level.