Marketing Senior Manager

  • 会社: Fred Japan
  • 国 / 地域 : Japan
  • 活動分野: ウォッチ & ジュエリー
  • 雇用形態: Permanent Job
  • 職: Marketing
  • 必要な経験: 5年以上
  • リファレンス: FRED00312
  • 公表年月日: 2021年03月12日


Marketing, Trade Marketing
 Lead the planning and the implementation of FRED commercial events in store and external venue
 Work with Retail to develop pop up events, action plans based on ROI and action quality and monitor the result and ROI
 Plan and implement the promotion plans
 Analyze and report internal and external promotions result and ROI
 Develop annual product marketing plan including the promotion plans and communication plans
 Trade marketing
 Prepare sales support material such including but not limited to catalogue and DM
 Develop and implement new product marketing & launch plan, including sales forecast
 Analyze and report product sales
 Develop product training and conduct training with MD specialist
Digital Marketing & e-Commerce
 Support to improve e-commerce system and services, by developing and managing e-commerce procedures and putting in place actions to catch and care e-commerce customers.
 Create best in class user experience (UX/UI) and manage SEM/SEO.
 Analyze the online conversation at contents.

 Maintain customer database quality
 Analyze the customer data and develop CRM program for standard categories
 Analyze the customer data and develop budget allocation guideline for VIP/premium customers
 Enhance the brand image and build awareness through effective advertising and communication activities across all touch points, based on FRED global strategy together with Communication Specialist.

 Support VMD staff to implement the VMD planning and implementation.

 Monitor and control the marketing budget for high ROI with Communication manager Negotiate with suppliers
Team management
 Coach, guide, motivate and develop the marketing team.
 Define objectives and evaluate the performance of marketing team members.



・ University graduate


・ Minimum 8 years' experience in brand marketing
・Sales Promotion of luxury products
・Experience in watch/jewelry or luxury categories business preferable
・Experience of trade/consumer promotion, planning, implementation is preferable
・Experience in foreign-affiliated company preferable


・Project Management, including team and budget
・Ability to think and discuss strategically
・Analytical skills
・Ability to manage ambiguous situation and flexibility
・Multi-tasking skills
・Negotiation skills
・Excellent communication skills
・Creative and innovative
・Professional judgment and discretion
・Oral and written communication skills in Japanese and English



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