FRED - Marketing Manager

  • 会社: Fred Japan
  • 国 / 地域 : Japan
  • 活動分野: ウォッチ & ジュエリー
  • 雇用形態: Permanent Job
  • 職: Marketing
  • 必要な経験: 5年以上
  • リファレンス: FRED00276
  • 公表年月日: 2020年07月08日


Marketing, Trade Marketing & Merchandising
- Lead the planning and the implementation of FRED commercial events in store and external venue
- Work with Retail to develop pop up events, action plans based on ROI and action quality and monitor the result and ROI
- Plan and implement the promotion plans
- Analyze and report internal and external promotions result and ROI
- Develop annual product marketing plan including the promotion plans and communication plans
- Develop and implement new product marketing & launch plan, including sales forecast
- Analyze and report product sales
- Develop product training and conduct training with MD specialist
- Trade marketing
- Prepare sales support material such including but not limited to catalogue and DM

- Support VMD staff to implement the VMD planning and implementation

- Maintain customer database quality
- Analyze the customer data and develop CRM program for standard categories
- Analyze the customer data and develop budget allocation guideline for VIP/premium customers

- Monitor and control the marketing budget for high ROI with Communication manager
- Negotiate with suppliers

Team management
- Coach, guide, motivate and develop the marketing team
- Define objectives and evaluate the performance of marketing team members



University graduate


・Minimum 5 years' experience in brand marketing
・Sales Promotion of luxury products
・Experience in watch/jewelry or luxury categories business preferable
・Experience of trade/consumer promotion, planning, implementation is preferable
・Experience in foreign-affiliated company preferable


・Project Management, including team and budget
・Ability to think and discuss strategically
・Analytical skills
・Ability to manage ambiguous situation and flexibility
・Multi-tasking skills
・Negotiation skills
・Excellent communication skills
・Creative and innovative
・Professional judgment and discretion
・Oral and written communication skills in Japanese and English


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