CRM Project Manager, Digital & CRM

  • 会社: Parfums Christian Dior Japan
  • 国 / 地域 : Japan
  • 活動分野: Perfumes & Cosmetics
  • 雇用形態: Permanent Job
  • 職: デジタル
  • 必要な経験: 5年以上
  • リファレンス: PCD16651
  • 公表年月日: 2020年12月08日

Position

YOUR MISSIONS

 

Build strategy and animation for client development (loyalty) cross channels (Omni Channel) for overall life time value (LTV).

In charge of Loyalty program & CRM projects as well as client communications to ensure client LTV KPI.

 

-  Planning and execution of client loyalty program:

-   Loyalty gifts & program tools planning/ forecasting /and stock management including supply control and budget management

 

-   Online / Offline communication planning & execution utilizing CRM campaign system per segment along Marketing & CRM strategies:

1.     Loyalty communications (welcome, birthday, retention etc.)

2.     Marketing product launch communication

3.     Department store specific communication (event, reservation)

 

-   Monitoring & coordination of client inquires thorough call center and department store.

 

-   Project management of new CRM projects (i.e. LINE business connect and other CRM system development etc.)

 

-   Monitoring and ensuring of client database quality in cooperation with Central/ Local IS teams and external agencies.

 

-    Use internal CRM business intelligence tool to understand client behavior and make report to management.

 

 

YOUR PROFILE

 

- Age: late 20's to late 30's preferred
- Education: University graduate with major in business, marketing or related discipline.
- Language: Fluent in Japanese and English (writing and speaking) -TOEIC 850 equivalent
- Experience: at least 3 years' experience in direct marketing or operational marketing (CRM and/or Luxury consumer product business preferred). Market research, consulting firm is also a possibility.
- Business Intelligence IT literacy preferred.
- Digital marketing skill preferred
- Adobe Campaign (Neolane) skills are a plus.
- Online business / internet skills are a plus.
- Creative skills are a plus.
- Other:
Committed team player.
High communication skills both in domestic and in international business situations.
Ability to interact with diverse people and organizations, including marketing and technical teams
Personal traits: mature, flexible, responsible, self-starter, independent, strong sense of integrity.

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