CRM Project Manager, Digital & CRM

  • 会社: Parfums Christian Dior Japan
  • 国 / 地域 : Japan
  • 活動分野: Perfumes & Cosmetics
  • 雇用形態: Permanent Job
  • 職: デジタル
  • 必要な経験: 5年以上
  • リファレンス: PCD16651
  • 公表年月日: 2020年12月08日




Build strategy and animation for client development (loyalty) cross channels (Omni Channel) for overall life time value (LTV).

In charge of Loyalty program & CRM projects as well as client communications to ensure client LTV KPI.


-  Planning and execution of client loyalty program:

-   Loyalty gifts & program tools planning/ forecasting /and stock management including supply control and budget management


-   Online / Offline communication planning & execution utilizing CRM campaign system per segment along Marketing & CRM strategies:

1.     Loyalty communications (welcome, birthday, retention etc.)

2.     Marketing product launch communication

3.     Department store specific communication (event, reservation)


-   Monitoring & coordination of client inquires thorough call center and department store.


-   Project management of new CRM projects (i.e. LINE business connect and other CRM system development etc.)


-   Monitoring and ensuring of client database quality in cooperation with Central/ Local IS teams and external agencies.


-    Use internal CRM business intelligence tool to understand client behavior and make report to management.





- Age: late 20's to late 30's preferred
- Education: University graduate with major in business, marketing or related discipline.
- Language: Fluent in Japanese and English (writing and speaking) -TOEIC 850 equivalent
- Experience: at least 3 years' experience in direct marketing or operational marketing (CRM and/or Luxury consumer product business preferred). Market research, consulting firm is also a possibility.
- Business Intelligence IT literacy preferred.
- Digital marketing skill preferred
- Adobe Campaign (Neolane) skills are a plus.
- Online business / internet skills are a plus.
- Creative skills are a plus.
- Other:
Committed team player.
High communication skills both in domestic and in international business situations.
Ability to interact with diverse people and organizations, including marketing and technical teams
Personal traits: mature, flexible, responsible, self-starter, independent, strong sense of integrity.


パフューム & コスメティクス

フレグランス、メイクアップ、スキンケア市場で中心的な役割を担うパフューム & コスメティクス事業のグループには、歴史あるメゾンだけでなく大きなポテンシャルを持った新興ブランドも名を連ねています。